YSL Beauty names a new cast of local U.S. ambassadors who make up their own rules: Lila Moss, Amelia Gray, and Laura Harrier. 

A new campaign captures each woman in her stride, exploring the different dimensions of femininity, identity, and self-expression. 

Shot by renowned New York City-based photographer and director Renell Medrano, this dynamic campaign celebrates those who ignore the noise and move to their own rhythm.

Three makeup looks take the spotlight, delivering supernatural skin, flushed cheeks, daring lashes, and glossy lips. 

Featured products include:

• New: Lash Latex mascara
• New: YSL Nude Hours Couture Eye Clutch
• New: Make Me Blush Powder shades in Fuchsia Fizz (Shade 66), Honey Moon (Shade 12), and Stardust Love (Shade 10).
• New: YSL Lovenude Lip Liner 
• Candy Glaze
• Lash Clash mascara
• All Hours Bronzer
• Touche Éclat Awakening Concealer Click Pen

Campaign director Renell Medrano, said,

“For this campaign, I wanted to show the YSL Beauty local ambassadors in a real, instinctive & effortlessly elegant way. A blend of documentary sensitivity and couture precision, where luxury lives in the details. The streets, the city, they become the backdrop of their daily lives, revealing who they truly are. light, reflections, and movement give shape to their presence. It’s about capturing truth at its most elevated.”

About the Ambassadors

Lila Moss: Stepping into her own light, Lila Moss returns for her third YSL Beauty campaign. Moss’s calm and steady presence reflects the confidence she has earned. 

Amelia Gray:  As a model and actress, Grey does not merely inhabit a look; she commands it. The local ambassador ignites her first YSL Beauty campaign with authenticity and magnetism. 

Laura Harrier: Harrier brings effortless edge from runway to everyday as a new local ambassador. Be it acting in Academy Award-nominated films or fronting campaigns, Harrier does not merely play a role; she elevates every frame.

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